Zan-Inc. is a creative studio located in Brooklyn, New York, founded by creative director Zan Goodman. A women-owned creative and design studio focusing on branding and identity for fashion, beauty, hospitality (restaurants and hotels), music and editorial design.

Branding & identity for the Hotel Les Deux Gares (and adjoining café) in Paris, from the visionary mind of artist Luke Edward Hall.

Interior design, hand lettering, and illustration by Luke Edward Hall

Hotel Les Deux Gares

Branding, identity, and packaging design for Sofie Pavitt Face, founded by cult favorite esthetician Sofie Pavitt.

Website Design & Development: Human NYC
Photography: Emma Anderson
Product Photography: Kent Rogowski

Sofie Pavitt Face

Branding, signage, identity, and packaging for La Mercerie, a French café with a New York twist, located inside The Guild by Roman + Williams.

Made in collaboration with our friends at Chandelier Creative.

La Mercerie / The Guild

Greco Disco: The Art & Design of Luke Edward Hall

EDITED BY CARLA SAKAMOTO
ASSISTANT EDITOR BRITA VALLENS

Greco Disco

Branding & identity for Valentine Studio, a new salon in Brooklyn.

Valentine Studio

Branding & identity for Interwoven, a boutique by the sea in Asbury Park.

Design Team: Corinne Theodore (Studio Cozzie)

Interwoven

Branding and identity for DL Eyewear, a lifestyle brand founded by Dan Levy.

DL Eyewear

Published by Clarkson Potter
Photography by Gentl & Hyers
Edited by Francis Lam

That Sounds So Good

Creative direction and identity for independent studio Sister.

Sister

 (2018-19), a publication of style, culture, and inspiration from icon Carine Roitfeld.

Selected Photography: Roe Ethridge, Chris Maggio, Mario Sorrenti, Max Cornwall
Design Team: Brian Mitchell, Claire Smight, and Rose Kramer

CR Fashion Book

Logo and branding for Pastoral, a bespoke floral studio.

Pastoral

Packaging and branding for Soft Skincare.

Photography by Justin Hollar
Product Photography by Nobuo Niki
Prop Styling Beth Pakradooni

Soft

Branding and identity for Bananas, non-dairy soft serve, opening 2023 in NYC.

Made in collaboration with our friends at Stacks Studio

Bananas

Branding and Identity for Short Order— thoughtfully crafted, limited-edition products from the world's most beloved chefs & restaurants. 

Illustration & Hand-Lettering by R.F. Alvarez

Short Order

Branding and identity for Via Maris, a brand of modern Judaica.

Via Maris

Branding & identity for Beauty Supply, a stylish downtown salon.