Zan-Inc. is a creative studio located in Brooklyn, New York, founded by creative director Zan Goodman. A women-owned creative and design studio focusing on branding and identity for fashion, beauty, hospitality (restaurants and hotels), music and editorial design.

Branding and identity for Seahorse, a grand new seafood brasserie inside the landmark Guardian Life building at the W Union Square.

Illustration by Jiro Bevis
Photography by Meredith Jenks

Seahorse

Branding & identity for the Hotel Les Deux Gares (and adjoining café) in Paris, from the visionary mind of artist Luke Edward Hall.

Interior design, hand lettering, and illustration by Luke Edward Hall

Hotel Les Deux Gares

Branding and identity for Birdee, a new cafe in the iconic Domino Refinery on the Williamsburg waterfront.

Birdee

On-going branding, identity, and packaging design for Sofie Pavitt Face, founded by cult favorite esthetician Sofie Pavitt.

Website Design & Development: Human NYC
Photography: Meredith Jenks
Product Photography: Chelsie Craig, Montgomery Sheridan, Kent Rogowski

Sofie Pavitt Face

s- a new restaurant in Williamsburg that's fun, chic, and Greek.

Photography by Garrett Morrin
Illustration by Sonja Briney

Gus & Marty's

Introducing Snackville at Pacific Park! Branding, identity, and naming for the reimagined food court at the iconic Santa Monica Pier. 

Character Illustration by Jiro Bevis
Photography by Tyler Ash

Snackville at Pacific Park

Greco Disco: The Art & Design of Luke Edward Hall

EDITED BY CARLA SAKAMOTO
ASSISTANT EDITOR BRITA VALLENS

Greco Disco

Welcome to Gigglescape, a new line of toys where everyone’s invited to play, from Target. 

Made in collaboration with our friends at Mythology.

Gigglescape

Published by Clarkson Potter
Photography by Gentl & Hyers
Edited by Francis Lam

That Sounds So Good

Branding, signage, identity, and packaging for La Mercerie, a French café with a New York twist, located inside The Guild by Roman + Williams.

Made in collaboration with our friends at Chandelier Creative.

La Mercerie / The Guild

Branding & identity for Valentine Studio, a new salon in Brooklyn.

Valentine Studio

Branding and Identity for Short Order— thoughtfully crafted, limited-edition products from the world's most beloved chefs & restaurants. 

Illustration & Hand-Lettering by R.F. Alvarez

Short Order

Branding & identity for Interwoven, a boutique by the sea in Asbury Park.

Design Team: Corinne Theodore (Studio Cozzie)

Interwoven

 (2018-19), a publication of style, culture, and inspiration from icon Carine Roitfeld.

Selected Photography: Roe Ethridge, Chris Maggio, Mario Sorrenti, Max Cornwall
Design Team: Brian Mitchell, Claire Smight, and Rose Kramer

CR Fashion Book

Creative direction and identity for independent studio Sister.

Sister

Branding and identity for Bananas, non-dairy soft serve.

Made in collaboration with our friends at Stacks Studio